Our Team

The Team Behind the Tactics

Local search optimization requires ground level execution. We test local search mechanics. We track proximity signals. We publish the exact tactics moving the needle for Indiana businesses.

Theory fails when Google updates its local algorithm. We rely on operational reality. Our team spends every day inside Google Business Profiles, auditing citation profiles, fixing broken local architecture.

We know what works because we do the work.

You won’t find generic advice here. We document the friction of local search. We show you exactly why your competitors rank above you in the map pack. Then we show you how to beat them.

Kim Haweit, Lead SEO Strategist

Kim Haweit is a seasoned digital marketing professional based in Fort Wayne, Indiana. She also serves as the AmCham Jeddah Director. This dual background in international business operations and hyper local search strategy gives her a distinct perspective on digital visibility. She understands the actual cost of acquiring local customers.

Kim spent the last decade analyzing map pack volatility. She knows exactly why an HVAC contractor in New Haven ranks above a competitor with twice the reviews. Her approach strips away the noise. She focuses entirely on citation consistency, review velocity, strict GBP optimization.

She rejects shortcuts.

You can verify her background and connect with Kim directly on LinkedIn.

Marcus Thorne, Technical SEO Director

Marcus handles the invisible architecture of local search. He audits site speed, implements local business schema markup, fixes crawling errors. He spent four years recovering websites penalized by Google algorithm updates. Marcus ensures your service pages send the exact right proximity signals to search engines.

Elena Rostova, Local Visibility Manager

Elena fights local spam. She spends her days reporting fake competitor listings, auditing NAP consistency across 50 plus directories, seeding GBP Q&A sections. She uses tools like Whitespark and BrightLocal to find exactly where your competitors get their local authority. Then she builds a better profile for you.

David Vance, Content Optimization Specialist

David maps local search intent to specific service pages. He knows that ranking for “plumber Fort Wayne” requires different content than “emergency water heater repair New Haven”. He writes the copy that captures featured snippets. He turns local traffic into actual phone calls.

Our Editorial and Operational Standards

We don’t publish theoretical marketing fluff. The local SEO industry suffers from outdated information and false promises. We hold our content to a strict standard of operational accuracy.

• We test first. We run tactics on our own test properties before applying them to client sites or publishing them here.
• We show the mechanics. We explain exactly how review velocity impacts your map pack position. We name the tools we use.
• We ignore the hype. Google changes its layout constantly. We focus on foundational ranking factors that survive algorithm updates.

We monitor SERP volatility daily. We adjust our strategies based on hard data.

Connect With Our Team

We talk to Fort Wayne business owners every single week. You probably have questions about a suspended Google Business Profile or a sudden drop in local traffic. We have the answers.

Reach out through our contact page. A real local SEO practitioner will read your message. We review inquiries every morning. We reply within 24 hours.